What to Expect

*The following contains important information for Consumer Opinion Center research participants. Please read this information carefully and ask any questions that you may have. Because the rules below are designed to protect the safety and well-being of everyone at the Consumer Opinion Center, research participants who fail to follow these rules may be disqualified from participation in their planned study as well as future studies at the Consumer Opinion Center.*

Where To Go

The Consumer Opinion Center is located in downtown Richmond; please click here for directions and parking information. It is very important that you display your parking permit in your windshield as instructed. Also, please make note of the location of the entrance to the Consumer Opinion Center.

What To Bring

  • Government issued photo ID. This is required to check-in to the facility before each evaluation session
  • Completed W-9 Form


What to Wear

The Consumer Opinion Center provides a casual and relaxed environment. To be respectful of other study participants, please do not wear any clothing that may be found offensive or otherwise deemed inappropriate by your fellow research participants, including:

  • Clothing featuring obscene, profane or offensive images or words
  • Torn or ripped clothing
  • Low cut or extremely tight clothing
  • See-through clothing, or exposed undergarments or midriff
  • Skirts or dresses shorter than mid-thigh