Most Frequently Asked Questions

As a study participant, what will I be asked to do?

The Consumer Opinion Center conducts consumer and clinical research of tobacco-related products. As a study participant, your role will be to assist in this research by performing various tasks and answer a series of questions related to the product being tested.

How do I qualify to participate?

You must be between the ages of 21 and 65 to participate in a study, and a tobacco consumer or e-vaper consumer. You also will be asked a series of medical and health related questions to determine if you qualify for our studies. For more details on the qualification process, please call us at 1-800-9267-COC (1-800-926-7262) or you may fill out the qualification form here.

What information do I need to provide?

In addition to answering some basic demographic and tobacco use questions, you will be asked to provide your social security number. This will enable us to send you a 1099 tax form for your income reporting purposes. Please note that we respect the privacy of our study participants; all the personal information collected is treated in the most highly confidential manner and is not made available to anyone outside those conducting research for the Consumer Opinion Center.

How long do the studies last?

The Consumer Opinion Center conducts several different types of research, all with varying timeframes ranging from one day up to two years. As a study participant, your time commitment will depend on what study you participate. View our current studies

Can I choose my own schedule?

The Consumer Opinion Center provides a variety of appointment times to accommodate study participants. Once registered on a study, you will be able to choose the schedule that works best for you.

What if I can’t make my appointment?

If you are unable to keep your appointment to take part in a study, we ask that you call one of our representatives at 1-800-9267-COC (1-800-926-7262) as early as possible, as we will need to find someone to replace you. In order for us to successfully conduct our research, and to be fair to our study participants, we ask that you let us know if your schedule is too busy to participate.

How will I get paid for my participation?

The compensation you will receive as a study participant will depend on the general requirements of the study. Upon completion of the study, your stipend check will be mailed to your home address. If you change your address, please be sure to update your records with us immediately to ensure that your check is not delayed. If the check is sent to an incorrect address, it will not be reissued for 10 business days. You can update your contact information with us at any time by contacting our Call Center at 1-800-9267-COC (1-800-926-7262). or contact us here. Please note that you will not be able to pick up your check at the facility. Learn more about compensation

Can I participate in more than one study at a time?

Study participants cannot volunteer for more than one study at a time. However, the Consumer Opinion Center conducts studies and evaluation sessions continuously, and study participants are encouraged to check with us to find out about current opportunities once they have completed a study. View our current studies

Where are the studies held?

All studies and evaluation sessions are held at the COC Downtown Facility located in the 600 Block of N. 5th Street, Richmond, VA 23219. View map and get directions

How will the information I provide be used?

The Consumer Opinion Center values its study participants and the information and feedback they provide. While participating on a study, the information you provide will be used in the development of new products and the improvement of current products.