At the Consumer Opinion Center, we conduct consumer research to evaluate various attributes of tobacco products. We also conduct clinical research to aid in the development of future products. The research conducted at the Consumer Opinion Center is fully funded by Altria Group.
As a study participant in one of our studies, you play an important role in the research conducted at the COC. During your appointment, you may be asked to evaluate various products and provide your opinions and answer a series of questions. These opinions and answers may then be used to improve upon current products, or in the development of new products.