Welcome to the
Consumer Opinion Center
We conduct real-world research with everyday people to understand how
tobacco-related and other consumer products are experienced and used.
tobacco-related and other consumer products are experienced and used.
How It Works
Sign Up
Create an account to access available studies.
View Studies
Browse studies of tobacco-related and other consumer products you may qualify for.
Take Part
Participate in a study at home or at our research facility.
Get Paid
Receive payment for your time and participation.
Get paid to participate in real research. Your feedback helps shape
the future of tobacco-related and other consumer products
the future of tobacco-related and other consumer products
How It Works
Sign Up
Create an account to access available studies.
View Studies
Browse studies of tobacco-related and other consumer products you may qualify for.
Take Part
Participate in a study at home or at our research facility.
Get Paid
Receive payment for your time and participation.
Get paid to participate in real research. Your feedback helps shape
the future of tobacco-related and other consumer products
the future of tobacco-related and other consumer products
Ready to get started?
Create an account to find studies.
Already have an account?
Access your study information in the COC Community by logging in.
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Watch Our Video
Learn more about the Consumer Opinion Center and how you can get paid for your opinion!
About Us
At the Consumer Opinion Center (COC), we conduct consumer research to evaluate various attributes of tobacco-related and other consumer products. As a study participant, you play an important role in our research. You may be asked to evaluate various products, provide your opinions and answer a series of questions. Your opinions and answers may then be used to improve upon current products or help develop new products.
Our new facility is open!
We are thrilled to announce the opening of our newly renovated and highly adaptable facility in downtown Richmond.
All research is funded by Altria Client Services, LLC.
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COMPENSATION & REFERRALS
In addition to earning money for your own participation in our studies, you can earn even more when you refer us to your friends and family.
Compensation
Your compensation will depend on the general requirements of each Individual study.
Referrals
All COC participants can earn a $75 Referral Bonus by referring us to friends and family.
Questions or Comments?
We’re here to help.
Hours of operation:
Monday – Friday
8am – 8pm EST
Monday – Friday
8am – 8pm EST
Copyright 2026. Consumer Opinion Center. All Rights Reserved