Welcome to the
Consumer Opinion Center
Here you'll find a list of available studies, information on compensation
and what you can expect if you choose to participate.

Create an account or search our studies to get started.
Already registered for a study?
Access your study information in the COC Community by logging in.
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Learn more about the Consumer Opinion Center and how you can get paid for your opinion!

About Us

At the Consumer Opinion Center (COC), we conduct consumer research to evaluate various attributes of tobacco products. As a study participant, you play an important role in our research. You may be asked to evaluate various products, provide your opinions and answer a series of questions. Your opinions and answers may then be used to improve upon current products or help develop new products.

Our new facility is open!

It is clean and we are following all COVID-19 safety protocols.
Click to take the virtual tour.


All research is funded by Altria Client Services, LLC.

In addition to earning money for your own participation in our studies, you can earn even more when you refer us to your friends and family.
Your compensation will depend on the general requirements of each Individual study.
All COC participants can earn a $75 Referral Bonus by referring us to friends and family.
Questions or Comments?
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Attention Raleigh, earn up to $400 a month indefinitely participating in a long term research study, starting next week! Only one hour a week! If interested, please give us a call at 1-800-926-7262 or text "studies." Click here for more information.

We've updated our referral stipends to $75! Click here to learn more!