Welcome to the
Consumer Opinion Center
Here you'll find a list of available studies, information on compensation
and what you can expect if you choose to participate.

Create an account or search our studies to get started.
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Learn more about the Consumer Opinion Center and how you can get paid for your opinion!

About Us

At the Consumer Opinion Center (COC), we conduct consumer research to evaluate various attributes of tobacco products. As a study participant, you play an important role in our research. You may be asked to evaluate various products, provide your opinions and answer a series of questions. Your opinions and answers may then be used to improve upon current products or help develop new products.

Our new facility is open!

It is clean and we are following all COVID-19 safety protocols.
Click to take the virtual tour.


All research is funded by Altria Client Services, LLC.

In addition to earning money for your own participation in our studies, you can earn even more when you refer us to your friends and family.
Your compensation will depend on the general requirements of each Individual study.
All COC participants can earn a $50 Referral Bonus by referring us to friends and family.
Questions or Comments?
We’re here to help.

In accordance with our policies surrounding COVID-19, you can expect the following when coming to our facility:

  • Masks must be worn by all study participants and staff; if you arrive without a mask one will be provided
  • Social distancing guidelines will be enforced in all areas, including the lobby, research spaces and restrooms
  • Participants and staff are encouraged to wash hands frequently
  • Personal Protective Equipment, such as gloves, will be worn by staff whenever appropriate

For the safety of our participants and staff, these policies will remain in place until further notice.