Learn more about the Consumer Opinion Center and how you can get paid for your opinion!
At the Consumer Opinion Center (COC), we conduct consumer research to evaluate various attributes of tobacco products. As a study participant, you play an important role in our research. You may be asked to evaluate various products, provide your opinions and answer a series of questions. Your opinions and answers may then be used to improve upon current products or help develop new products.
Our new facility is open!
It is clean and we are following all COVID-19 safety protocols.
Click to take the virtual tour.
All research is funded by Altria Client Services, LLC.
The Consumer Opinion Center will be closed Friday, July 1st and Monday, July 4th in observance of the Independence Day Holiday. We will reopen with normal business hours Tuesday, July 5th, 2022.
In accordance with our policies surrounding COVID-19, you can expect the following when coming to our facility:
For the safety of our participants and staff, these policies will remain in place until further notice.